MUNI jacked up prices for riders again. People unfortunate enough to have auto-pay into a Translink account got seriously jacked, as the powers that be decided to auto-deduct the highest possible pass price (went from $55 to $70) with very little notice. The one announcement was sent via email during the Christmas break, two weeks before the change took affect -- not good for anyone gone on vacation or needing to adjust pre-tax deductions. Many riders would probably opt for the $60 pass over the $70 one, the difference being the ability to also use it on BART but ONLY within city limits (there are plenty of buses that run the same route).
MTA spokesman John Goodwin said "his department hasn't received any complaints." Clearly these are the type of executives who make decisions to improve their short-term gain without thinking about the long-term effect on ridership or participation in Translink, which has had two decades to gain customers, but still seems to be floundering. Wonder why?
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